• Program Duration0 weeks
  • Learning FormatOnline Bootcamp

Program Highlights

Join SPJIMR’s Brand Strategy program & become a certified brand strategist. Build a customer-centric brand and sustainable brand strategies to boost your organization’s growth.

  • Leverage the SPJIMR Edge

    A leading institute consistently ranked among the top 10 management schools in India

    Avail SPJIMR Executive Alumni Network membership after completion, at an additional cost

  • Learn from Top Instructors

    Experience highly-interactive program sessions conducted by SPJIMR faculty

    2-day campus immersion at SPJIMR, Mumbai (at an additional cost)

  • Experiential Learning in a Cohort-based Learning

    Case-based learning with brands like Dettol, Saffola, Amazon, Lakme, Shoppers Stop, and

    Work on a Capstone project and present it in front of SPJIMR faculty



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Program Outcomes

Program CertificateProgram Certificate
  • Program Completion Certificate from the prestigious SP Jain Institute
  • Avail SPJIMR Executive Alumni Network membership, at additonal cost
  • Industry-relevant curriculum designed and delivered by SPJIMR faculty
  • SPJIMR will issue the certificate within 90 days of program completion

Program Curriculum

  • Get started with the Professional Certificate in Brand Strategy program and explore everything about it. Kickstart your Brand Management and Strategy journey with this orientation session and get to know what this carefully curated program offers.

  • Start your journey towards enhancing your ability to build and manage customer-focused brands to drive profits and organic growth. In this Professional Certificate in Brand Strategy course, explore the basics of brand management and strategy.

  • Learn about the 5C’s — Company, Collaborators, Customers, Competitors, and Context — and its applications. Learn how the 5C’s are used to make informed decisions with help of situational analysis.

  • Learn how to analyze the market to find opportunities for your brand, choose a positioning strategy, and create a plan to achieve the brand's goal.

  • Understand what a brand stands for, what shapes its overall identity, and how it aims to invoke a particular thought, feeling, or emotion in consumers.

  • A brand's visual identity is the aesthetic embodiment of its positioning and personality. Learn how to develop a brand's visual identity in this course by developing a cohesive system of design elements such as logos, colors, typography, illustrations, and photographs.

  • Identify and explore various channels for marketing communications that will reach your brand’s target market effectively in this course.

  • Learn how to create your brand with help of social media in today’s fast-paced digital world.

  • Learn how to effectively create, implement, and manage several brands inside a firm to maximize market penetration and reduce brand overlap.

  • Learn about brand architecture so you can clarify what the relationship between different brands and customers is, and how they perceive them. A great brand architecture serves as a roadmap for brand identity, development, and design while also enhancing flexibility for future product or service extensions.

  • Learn how to manage brands in different stages of the brand life cycle.

  • This Professional Certificate in Brand Strategy course will teach you how to assess the overall impact of your brand. Determine whether consumers are willing to pay extra for your brand and how they feel about it.

  • Attend online interactive brand strategy masterclasses by SPJIMR and gain insights about latest advancements and trends in brand management.

  • The bond between a brand and a customer is unique and has the potential to benefit both parties. You will learn how to develop a strong relationship with your customers and brand in this Brand Strategy course.

  • Put the knowledge you've gained in this Brand Strategy program to work in this course. Create a brand strategy for the given problem statement and present it to SPJIMR faculty. The capstone project, the last in the learning process, will also enable you to demonstrate your competence to potential employers.

Skills Covered

  • Brand Architecture
  • Brand Communication
  • Brand Equity
  • Brand Loyalty
  • Brand Management
  • Brand Portfolio Management
  • Brand Positioning
  • Brand Strategy

Tools Covered

5C Analysis
Ansoff Matrix
BCG Matrix
6M Framework
Segmentation and Targeting
Brand Equity Model
Brand Hierarchy
Brand Life Cycle
Brand Prism



    Program Advisor

    Eligibilty Criteria

    • A bachelor's degree with a minimum score of 50%
    • At least 2 years of experience preferred
    • Marketing background is not required

    Best Suited For

    • Marketing, Sales, Business professionals
    • Consultants, Founders and entrepreneurs

    How to Apply

    • STEP 1Submit Application

      Tell us a bit about yourself and why you want to do this program

    • STEP 2Application Review

      An admission panel will shortlist candidates based on their application

    • STEP 3Admission

      Selected candidates can begin the program within 1-2 weeks

    Apply Now

    Demand for Brand Strategy Course in 2024

    Brand management has become a critical component of business strategy. It has become a norm for successful companies to use brands as a guiding factor in making decisions and undertaking profiting activities. This has spiked the demand for a professional certificate in brand strategy in recent years as businesses recognize the pivotal role branding plays in their success.

    In today's competitive landscape, a well-defined brand strategy is essential for establishing a unique identity, fostering customer loyalty, and driving growth. Professionals with expertise in brand strategy are sought after to navigate the complexities of consumer behavior, market trends, and digital platforms. This Professional Certificate in Brand Strategy equips individuals with the skills to develop comprehensive brand strategies, create compelling narratives, and effectively leverage social media and digital marketing tools. As a result, demand for certified brand strategists continues to rise, making it a valuable credential for those aspiring to excel in marketing and brand management roles.

    Program FAQs

    • What are the eligibility criteria for this Professional Certificate in Brand Strategy?

    • What should I expect from the Professional Certificate in Brand Strategy ?

    • What are the benefits of SPJIMR Executive Alumni Network membership and how to avail it?

    • Is there a campus immersion with this Brand Strategy program?

    • What is the admission process for the Professional Certificate in Brand Strategy program?

    • Will financial aid be provided to enroll in this Professional Certificate in Brand Strategy?

    • What certificate will I receive after this Brand Strategy Course?

    • I am not able to access the Professional Certificate in Brand Strategy program. Who can help me?

    • What is covered under the 24/7 Support guarantee?

    • If I want to cancel my enrollment in this Brand Strategy course, can I get a refund?

    • Is this Brand Strategy program really 100% online? Do I need to attend any classes in person?

    • What is the JobAssist program?

    • Is it possible to change cohorts in the Brand Strategy program?

    • What is the delivery format of this SPJIMR Brand Strategy program?

    • When can I expect to receive my program certificate?

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