• Program Duration

    5 Months

  • Learning FormatLive, Online, Interactive

Program Highlights

Join SPJIMR’s Brand Strategy program & become a certified brand strategist. Build a customer-centric brand and sustainable brand strategies to boost your organization’s growth.

  • Leverage the SPJIMR Edge

    A leading institute consistently ranked among the top 10 management schools in India

    Avail SPJIMR Executive Alumni Network membership after completion, at an additional cost

  • Learn from Top Instructors

    Experience highly-interactive program sessions conducted by SPJIMR faculty

    2-day campus immersion at SPJIMR, Mumbai (at an additional cost)

  • Experiential Learning in a Cohort-based Learning

    Case-based learning with brands like Dettol, Saffola, Amazon, Lakme, Shoppers Stop, and

    Work on a Capstone project and present it in front of SPJIMR faculty

GET PROGRAME DETAILS

FOR ENTERPRISE

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Program Outcomes

Program CertificateProgram Certificate
  • Program Completion Certificate from the prestigious SP Jain Institute
  • Avail SPJIMR Executive Alumni Network membership, at additonal cost
  • Industry-relevant curriculum designed and delivered by SPJIMR faculty
  • SPJIMR will issue the certificate within 90 days of program completion

Program Curriculum

  • Induction Session for SPJIMR Brand Strategy

    Get started with the Professional Certificate in Brand Strategy program and explore everything about it. Kickstart your Brand Management and Strategy journey with this orientation session and get to know what this carefully curated program offers.

  • SPJIMR BS - Introduction to Brand Strategy

    Start your journey towards enhancing your ability to build and manage customer-focused brands to drive profits and organic growth. In this Professional Certificate in Brand Strategy course, explore the basics of brand management and strategy.

  • SPJIMR BS - 5 C analysis

    Learn about the 5C’s — Company, Collaborators, Customers, Competitors, and Context — and its applications. Learn how the 5C’s are used to make informed decisions with help of situational analysis.

  • SPJIMR BS - Brand Positioning Strategy

    Learn how to analyze the market to find opportunities for your brand, choose a positioning strategy, and create a plan to achieve the brand's goal.

  • SPJIMR BS - Brand Essence and Brand identity

    Understand what a brand stands for, what shapes its overall identity, and how it aims to invoke a particular thought, feeling, or emotion in consumers.

  • SPJIMR BS - Brand Design

    A brand's visual identity is the aesthetic embodiment of its positioning and personality. Learn how to develop a brand's visual identity in this course by developing a cohesive system of design elements such as logos, colors, typography, illustrations, and photographs.

  • SPJIMR BS - Brand Communication

    Identify and explore various channels for marketing communications that will reach your brand’s target market effectively in this course.

  • SPJIMR BS - Branding on Social Media

    Learn how to create your brand with help of social media in today’s fast-paced digital world.

  • SPJIMR BS - Brand Portfolio Management

    Learn how to effectively create, implement, and manage several brands inside a firm to maximize market penetration and reduce brand overlap.

  • SPJIMR BS - Brand Architecture

    Learn about brand architecture so you can clarify what the relationship between different brands and customers is, and how they perceive them. A great brand architecture serves as a roadmap for brand identity, development, and design while also enhancing flexibility for future product or service extensions.

  • SPJIMR BS - Managing Brands across Brand Life Cycle

    Learn how to manage brands in different stages of the brand life cycle.

  • SPJIMR BS - Brand Equity and Valuation

    This Professional Certificate in Brand Strategy course will teach you how to assess the overall impact of your brand. Determine whether consumers are willing to pay extra for your brand and how they feel about it.

  • SPJIMR BS - Brand Strategy Masterclass

    Attend online interactive brand strategy masterclasses by SPJIMR and gain insights about latest advancements and trends in brand management.

  • SPJIMR BS - Customer Brand Relationships

    The bond between a brand and a customer is unique and has the potential to benefit both parties. You will learn how to develop a strong relationship with your customers and brand in this Brand Strategy course.

  • SPJIMR BS - Capstone Presentation

    Put the knowledge you've gained in this Brand Strategy program to work in this course. Create a brand strategy for the given problem statement and present it to SPJIMR faculty. The capstone project, the last in the learning process, will also enable you to demonstrate your competence to potential employers.

Skills Covered

  • Brand Architecture
  • Brand Communication
  • Brand Equity
  • Brand Loyalty
  • Brand Management
  • Brand Portfolio Management
  • Brand Positioning
  • Brand Strategy

Tools Covered

5C Analysis
Ansoff Matrix
BCG Matrix
6M Framework
Segmentation and Targeting
Brand Equity Model
Brand Hierarchy
Brand Life Cycle
Brand Prism
View More

Projects

An Immersive Learning Experience

Peer to Peer engagement

with learners and mentors for a real class experience using slack.

Flexi Learn

Missed a class? Recording available to cover your progress

One on one Mentoring session

personalized guidance, support, and insights to accelerate professional growth

Dedicated cohort Manager

To help you succeed throughout your learning journey

Peer to Peer engagement
with learners and mentors for a real class experience using slack.
Flexi Learn
One on one Mentoring session
Dedicated cohort Manager

Program Advisor

Eligibilty Criteria

  • A bachelor's degree with a minimum score of 50%
  • At least 2 years of experience preferred
  • Marketing background is not required

Best Suited For

  • Marketing, Sales, Business professionals
  • Consultants, Founders and entrepreneurs

How to Apply

  • STEP 1Submit Application

    Tell us a bit about yourself and why you want to do this program

  • STEP 2Application Review

    An admission panel will shortlist candidates based on their application

  • STEP 3Admission

    Selected candidates can begin the program within 1-2 weeks

Apply Now

Demand for Brand Strategy Course in 2024

Brand management has become a critical component of business strategy. It has become a norm for successful companies to use brands as a guiding factor in making decisions and undertaking profiting activities. This has spiked the demand for a professional certificate in brand strategy in recent years as businesses recognize the pivotal role branding plays in their success.

In today's competitive landscape, a well-defined brand strategy is essential for establishing a unique identity, fostering customer loyalty, and driving growth. Professionals with expertise in brand strategy are sought after to navigate the complexities of consumer behavior, market trends, and digital platforms. This Professional Certificate in Brand Strategy equips individuals with the skills to develop comprehensive brand strategies, create compelling narratives, and effectively leverage social media and digital marketing tools. As a result, demand for certified brand strategists continues to rise, making it a valuable credential for those aspiring to excel in marketing and brand management roles.

Program FAQs

  • What are the eligibility criteria for this Professional Certificate in Brand Strategy?

    For admission to this Professional Certificate in Brand Strategy, candidates must possess below criteria:

    • A bachelor's degree with a minimum score of 50% 
    • At least 2 years of experience
    • Marketing background is not required
       

  • What should I expect from the Professional Certificate in Brand Strategy ?

    As a part of this Professional Certificate in Brand Strategy, you will receive the following:

    • Program Completion Certificate from the prestigious SP Jain Institute of Management & Research
    • Become eligible for SPJIMR Executive Alumni Network membership post-program completion, at an additonal cost
    • 50+ hours of live interactive classes delivered by faculty members from SPJIMR to enhance your learning experience
    • Industry-relevant curriculum designed and delivered by SPJIMR faculty members
    • Industry-relevant, case-based learning 
    • 2-day campus immersion at SPJIMR, Mumbai at an additional cost
    • High-level peer interaction with like-minded professionals
    • Practical exposure through hands-on projects &  Capstone presentation
    • Simplilearn's JobAssist to help you get noticed by top hiring companies

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  • What are the benefits of SPJIMR Executive Alumni Network membership and how to avail it?

    You will become eligible to avail SPJIMR Executive Alumni Network membership post-program completion, at an additional cost. There is a one-time nominal fee of INR 5000/- + 18% GST.

    On availing the SPJIMR Executive Alumni Network membership, you will receive the following benefits:

    • A lifetime 'Executive Alumni Status' from SPJIMR
    • Access to the Executive Alumni Portal
    • Invitation to SPJIMR webinars and business conclaves (T&C apply)
    • Access to SPJIMR library on campus (browsing only)
    • Alumni discounts on Management Development Programmes
    • Campus updates
    • Access to SPJIMR Merchandise

    Please note that SPJIMR reserves the right to change alumni benefits and fees at its discretion at any time without notice.

  • Is there a campus immersion with this Brand Strategy program?

    Yes, there is a 2-day campus immersion at SPJIMR, Mumbai with an additional cost of INR 9000 + GST.

    The on-campus immersion itinerary includes, sessions, meals,  campus tour and team activities over two days. 

  • What is the admission process for the Professional Certificate in Brand Strategy program?

    The admission process for this Brand Strategy program consists of three easy steps:

    • Interested candidates need to apply by submitting the application form online
    • Candidates will be shortlisted by an admissions panel based on the application submitted
    • Selected candidates will be awarded an offer of admission which is accepted by the candidate upon payment of the program fee
       

  • Will financial aid be provided to enroll in this Professional Certificate in Brand Strategy?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
     

  • What certificate will I receive after this Brand Strategy Course?

    Upon completing this program, you will be awarded a Professional Certificate in Brand Strategy from SPJIMR.
     

  • I am not able to access the Professional Certificate in Brand Strategy program. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
     

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum even after completing your Brand Strategy program.
     

  • If I want to cancel my enrollment in this Brand Strategy course, can I get a refund?

    No refund will be applicable once you make the partial/full payment.
     

  • Is this Brand Strategy program really 100% online? Do I need to attend any classes in person?

    This Professional Certificate in Brand Strategy  program is completely online, so there’s no need to show up to the live virtual sessions in person. You can access your lectures, readings, and assignments anytime and anywhere via the web or your mobile device.
     
      
    * Disclaimer
     
    This Professional Certificate in Brand Strategy program is offered on a non-credit basis and is not transferable to a degree.
     

  • What is the JobAssist program?

    Simplilearn’s JobAssist program is an India-specific offering in partnership with IIMJobs.com to help you land your dream job. With the JobAssist program, we offer extended support for the certified learners who are looking for a job switch or starting with their first job. Upon successful completion of this program, you will be eligible to apply for JobAssist and your details will be shared with IIMJobs. As a part of this brand strategy program, IIMJobs will offer the following exclusive programs:

    • IIMJobs pro-membership for 6 months
    • Resume building assistance to create a powerful resume
    • Spotlight on IIMJobs for highlighting your profile to recruiters

  • Is it possible to change cohorts in the Brand Strategy program?

    There is no option to change cohorts. Learners expected to attend the classes and complete them according to the cohort they have enrolled in. 

  • What is the delivery format of this SPJIMR Brand Strategy program?

    The Professional Certificate in Brand Strategy program features 100% live sessions delivered by SPJIMR faculty. These live sessions are 3-hour sessions conducted on Saturdays.

  • When can I expect to receive my program certificate?

    SPJIMR will issue program certificate directly to the learners within 90 days of program completion to learners through mail.

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S. P. Jain Institute of Management and Research (SPJIMR), established in 1981 in Mumbai, is a leading postgraduate management institute, recognized by Financial Times Global Rankings as one of India’s top two business schools, by Business Today as one of the country’s top five business schools.

With the objective of high-quality education, SPJIMR has partnered with Simplilearn to co-deliver these online professional programs. Simplilearn's award-winning immersive learning model delivered via live virtual classes focuses on applied learning to create immediate career impact.

SPJIMR and Simplilearn Partnership